KitUp Adventures

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The KitUp Privacy Policy

KitUp Adventures, Ltd Companies House registration number 13650831 (“KitUp” or “We”), manages the information that We collect from you in accordance with all applicable privacy legislation in England and Wales.

This Privacy Policy describes how KitUp handles your personal information, and sets out the rights and obligations that both you and KitUp have in relation to your personal information.

By accessing (the “Platform”) you accept and agree to the terms and conditions of KitUp’s general terms (“KitUp General Terms”), which includes your consent to, and authorisation for, the collection, use and disclosure of your personal information in accordance with this Privacy Policy. Note that under KitUp’s terms and conditions of use, you must not use the Platform if you are under 16 years of age.

Collection and Use of Your Personal Information

KitUp provides a unique, innovative, community-based online peer to peer equipment hire service. A failure by you to provide information requested by us may mean that we are unable to provide some or all of our services to you.

KitUp collects personal information when you complete registration for the KitUp platform. This may include, but is not limited to, your name, address, phone number, contact details, birth date, gender, credit card and account details, occupation and interests. We might also give you the option of providing a photo or video to be associated with your KitUp user profile. If your personal details change, it is your responsibility to update your KitUp account with those changes, so that We can keep our records complete, accurate and up to date.

You are not anonymous to us (KitUp) when you log into the Platform, or post any content (including listings, comments or feedback) on the Platform, or any associated forum. To enable us to improve our existing services and to create new service features, KitUp may collect, and share with other users and service providers on KitUp, information about the way you use our services, including (but not limited to) the transactions you enter into on the Platform, your feedback rating (including any references requested using our ‘Reference’ feature), the hires you make, the comments you post, and the transactions you enter into with our valued affiliate service providers.

When you:

  • use the Platform to list item(s) for hire, request to hire an item, or comment on an item, or provide feedback related to other users; or

  • otherwise communicate in a public forum on the Platform,

  • your username and all the material that you post is visible to other KitUp users and is also publicly available to other internet platform users. We strongly encourage you to use caution and discretion when posting on the platform. KitUp does not in any way control, and does not accept any responsibility or liability whatsoever for, the disclosure or use of personal information, which is voluntarily posted by you, in any publicly accessible area of the Platform.

KitUp may also receive and record information from your internet browser and computer, including IP addresses, cookies (see section 2 below), software and hardware attributes and your page requests.

In addition to data collected from your submissions, we may also collect data on your internet behavior from Facebook, other social media sites, and other services. If you use a location-enabled KitUp service, KitUp may collect and process information related to your real time location (for example, GPS signals sent by your mobile device). We may also use a range of different technologies to confirm your location, while using the platform.

KitUp may use the information collected by the platform for the KitUp Services, including (but not limited to):

  • identification and authentication;

  • to protect KitUp and the users of the Platform;

  • to customise the content and any advertising displayed on the Platform;

  • to provide, maintain, protect and improve our service offerings;

  • providing your information to a user with whom you have or had a hire facilitated by KitUp;

  • as required by law, order of a court, tribunal or regulator, or if KitUp reasonably believes that the use or disclosure of the information is reasonably necessary for enforcement related activities;

  • to facilitate claims via 3rd party insurance providers;

  • to develop new service features;

  • to ensure that KitUp receives payment of the fees due to it;

  • to contact you (for example, to inform you about upcoming changes or improvements to our services);

  • to conduct research;

  • to permit content on the Platform (such as postings or third party advertisements) to be targeted, on an aggregate basis, to the users for whom it is most likely to be relevant;

  • to expand our user base;

  • to develop our relationships with affiliate service providers;

  • to provide or arrange internal or external verification services obtained by you via the Platform; and

  • to generate data reports on an aggregated, non-personally identifiable basis, for both internal and third party use, but subject to any applicable laws (for example, We may show advertisers or investors trends relating to the general use of KitUp’s services).

Your contact information may also be used for accounting, invoicing and billing purposes, marketing purposes, by third party service providers to KitUp, and to respond to any enquiry you make, in some cases information we collect is transferred overseas. When you contact KitUp, We may keep a record of the communication(s) between you and KitUp to help resolve any issues you might have. If other user(s) of the Platform already have your username (or other information identifying you), and you have chosen to upload a photo or other personal information to your KitUp account, We may show those user(s) that personal information.

In certain circumstances We will use your email address to administer our User Agreement (for example, We may notify you of a breach, or action a request for a Take Down Notice in response to a claim of copyright infringement).

If We collect, use or disclose any information from you that is not personal information, but is sensitive information (such as information relating to police checks conducted on users of the Platform), then We will seek consent directly from you each time we collect, use or disclose your sensitive information, including for direct marketing purposes. We will not use or disclose your sensitive information for any other purpose unless the purpose is directly related to the primary purpose for which your sensitive information was collected.

Cookies and Anonymous Identifiers

If you have registered on the Platform then your computer or device may store an identifying cookie or anonymous identifier, which can save you time each time you re-visit the Platform, by accessing your information when you sign-in to KitUp.

KitUp may use cookies and anonymous identifiers for a number of purposes including to access your information when you sign in, keep track of your preferences, direct specific content to you, report on KitUp’s user base, and to improve KitUp’s services. We may also use cookies or anonymous identifiers when you interact with our affiliate service providers (for example, when you integrate your KitUp account with your Facebook profile).

You agree that if you change the settings on your internet browser to block or restrict cookies (including cookies associated with KitUp’s services), or to indicate when a cookie is being set by KitUp, the KitUp Services may not work as intended. You should remember that, while you may still be able to use the Platform if your cookies are disabled, our services may not function properly on your device and you may not be able to take advantage of certain KitUp features.

Protecting and Maintaining Personal Information

Your account is protected by a password for your privacy and security. We will take all reasonable steps to protect the information We hold about you from unauthorised access, use and disclosure, however We cannot guarantee the absolute security of that information, or that our systems will be completely free from third party interception or are incorruptible from viruses. We cannot and do not guarantee that information you send from your computer to us over the Internet will be protected by any form of encryption (encoding software). In light of this, We cannot and do not ensure or warrant the security or privacy of your personal information, including payment and account details. You transmit your personal information to us at your own risk.

You are entirely responsible for maintaining the security of your passwords and/or account information.

Third Parties

The Platform may contain links to third party platforms including the networks of our valued affiliate service providers, advertisers, and PayPal, or make available services obtained from third parties, including verification services by third party verification providers. If you follow a link to any of these platforms, for instance PayPal payment system, or use any services obtained from third party service providers via the Platform that requires you to provide personal information (including sensitive information if relevant) directly to such third parties (for instance third party verification providers), note that they have their own privacy policies. If you use our Platform to link to another platform, or use a service obtained from a third party service provider via the Platform, you will be subject to that platform’s or third party’s terms and conditions of use, privacy policy and security statement. We strongly encourage you to view these before disclosing any of your personal information on such platforms.

KitUp does not control, and does not accept any responsibility or liability for, the privacy policy of, and use of personal information by, any party other than KitUp, including any user of the Platform, the operators of any platform to which the KitUp Platform links, or third party service providers to whom you directly provide your personal information (including sensitive information if relevant) to.

If KitUp is involved in a merger, acquisition or asset sale, We will give affected users of the Platform notice before their personal information is transferred to another entity or becomes subject to a different privacy policy.

Third-party vendors, including Google, may show KitUp ads on sites across the Internet.

The KitUp platform makes use of the Google Maps APIs to assist with location based information. More information about the Google Maps API and the related privacy policy can be found here

For the avoidance of doubt, if you use any verification services made available by KitUp via its Platform, that is not performed by KitUp but a third party verification provider, then any personal information (including sensitive information if relevant) that you provide as required by that third party in order to perform its verification services, will be collected directly by the relevant third party verification provider and will not be collected, handled, stored or otherwise used by KitUp. KitUp will only receive your verification status from the third party verification provider (for example, ‘granted’ or ‘not granted’ or such other like status) in order to issue any relevant Verification Badge on the Platform. The use and handling of personal information (including sensitive information if relevant) remains the responsibility of the third party verification provider under its own privacy policy.


When you register on the Platform you may be given the opportunity to elect (“opt-in”) to receive updates on our latest services, news and special offers, and those of our valued affiliate service providers (“Marketing Material”), via your KitUp account, personal e-mail address, post or telephone. If you conclude a transaction on the Platform, you may also be given the opportunity to opt- in to receive Marketing Material from KitUp and our valued affiliate service providers.

Once you opt-in to receive Marketing Material, You may, at any time, opt-out of receiving Marketing Material. To opt-out of receiving Marketing Material, You can click on the “unsubscribe” link in any email containing Marketing Material that We send you.

KitUp may contact you as the result of a referral by another user of the Platform who has provided us with contact information, such as your name and email address. The use of contact information received in connection with a referral will be governed by this Privacy Policy. You may, at any time, opt-out of KitUp’s referral system by emailing KitUp using the contact information provided on the Platform.

KitUp uses Remarketing with Google Analytics to advertise online. Using the Ads Settings in a personal Google account, visitors can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads.

Marketing KitUp and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on someone’s past visits to the KitUp platform.

Using the Ads Settings in a personal Google account, visitors can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads.

Administrative Communications

KitUp reserves the right to send you administrative and account-related messages that you may not opt-out of. To cease all communications to you from KitUp you must close down your KitUp account.

Accessing Personal Information

We will allow you, at any time, to access, edit, update and/ or delete the personal information that We hold about you, unless:

We are legally permitted or required to deny you access to, and/ or to retain, the information; or

you make request(s) that are unreasonably repetitive, require KitUp to make a disproportionate technical effort (for example, to develop an entirely new system), risk the privacy of others, or would be highly impractical to comply with.

If you wish to access the personal information We hold about you, or to delete your KitUp account, you should contact us.

We need to prevent information in our systems from being accidentally or maliciously destroyed. This means that, where you delete information from our services, residual copies of that information on our active servers, as well as any corresponding information on our back-up systems, may not be immediately deleted.

Privacy Concerns

If you have concerns about how We handle your personal information or require further information, please email KitUp using the contact form provided on the Platform. If you make a formal written complaint in relation to our compliance with this Privacy Policy, We will contact you to follow up on that complaint. Other than material that you voluntarily choose to post on the Platform (such as Sender postings, bids and comments on other users), the only information about you that We will post publicly is your KitUp public profile.

KitUp may, from time to time, modify this Privacy Policy (and update the web page on which it is displayed). KitUp will send notification of any such modification to your KitUp account and/or your registered email address. You should check that account regularly.